Design Principles - Week 2 - 3
31/08/2021 - 07/09/2021 (Week 2 - Week 3)
Symmetrical Balance
It has equal "weight" on equal sides of a centrally placed fulcrum. The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in bilateral balance. Arranging elements equally around a central point results in radial balance. Approximate symmetry is when equivalent but not identical forms are arranged around the fulcrum line.
Asymmetrical Balance
Asymmetrical balance is when the unequal visual weight is on each side of the composition. One side of the composition might contain a dominant element, which could be balanced by a couple or more lesser focal points on the other side. Asymmetrical balance offers more visual variety (makes a design more dynamic and interesting), although it can be more difficult to achieve because the relationships between elements are more complex.
The Golden Ratio
The golden ratio is a mathematical concept and a number that goes on indefinitely (1.618033...). The golden ratio comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere. Over the centuries, many have perceived the golden ratio as the representative of perfect beauty. The golden ratio has been used for centuries as a guide to creating visual balance in architecture and paintings. The golden ratio can also be used to bring harmony, balance, and structure to one's work. It can also increase the appeal of design work.
Rule of Thirds
The rule of thirds is a composition guideline to create more dynamism to a work of design/photography/film/painting. To create the rule of thirds an image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along with one of the lines itself.
Fig. 1.2 Rule of thirds
Emphasis and Dominance
Emphasis is used to create dominance in design work. Various elements such as colors, shapes or values, can be used to create emphasis to achieve dominance.
Fig. 1.3 Example of an emphasis design
Repetition, Pattern, and Rythm
Repetition can create a work of design that seems active. Repetition of elements in design creates rhythm and pattern within the work. To avoid dullness or monotony, variety is essential to keep rhythms exciting and active. The use of patterns can increase visual excitement by enriching surface interest.
Variety is about a change or slight difference in elements and objects in the composition, to avoid a boring composition.
Movement
The way a design leads the eye in, around, and through a composition. Motion or movement in a visual image occurs when objects seem to be moving in a visual image. Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.
Hierarchy
Hierarchy is the choreography of content in composition to communicate information and convey meaning. Visual hierarchy directs viewers to the most important information first and identifies navigation through secondary content.
Alignment
Alignment is the placement of elements in a way that edges line up along common rows or columns, or their bodies along a common center. Alignment creates a sense of unity and cohesion, which contributes to the design's overall aesthetic and perceived stability. Alignment is usually used for leading a person through a design.
INSTRUCTIONS
Task 2: Emphasis, Balance, Repetition, and Movement
Visual Research
For this exercise, we were told to create 2 designs from the 4 topics Ms. Jinchi has taught us during the lecture. I decided on picking movement and balance.
For research, I surfed through Pinterest to find some designs that relate to movement and balance.
Fig. 2.1 Balance design by Hans Valor
From this design, the designer made a design that is very well balanced. There are 2 hands located on the bottom and the top part of the design which creates balance. The use of color on the design is also very balanced on each side (left and right).
As for movement design, I found this during surfing around on Pinterest. This design shows a figure where there are traces of its movement that we can see.
Fig. 2.2 Moving figures
Idea Exploration and Description
For my balance design, I was inspired by Fig. 2.1 to create a design that has a similar concept to that. I came up with the idea of using the yin and yang as the background because the logo is balance. Then I was thinking of putting two sideway faces one located at the bottom and one upside down. Since I like to draw silhouettes, I came up with the idea to replace them with the smaller circles inside each part of yin and yang. At first I was about to draw two same faces but then I felt that two faces with different gender is better.
Fig. 2.3 Balance and movement sketches
As for my movement design, I am planning to create a person running while decreasing in size while also showing movement. I was inspired by Fig. 2.2 to create something similar to it. The reason why I made my movement design a running man is that it simply indicates movement.
Feedback
After receiving feedback from Ms. Jinchi, I decided to make some adjustments to my balance design and explore furthermore for my movement design. Ms. Jinchi said that my balance design is an interesting idea, the two silhouettes can further be explored and can be arranged differently besides being in a yin and yang composition. If I want to use the yin or yang composition, the two silhouettes can be smaller and I can make some adjustments for its arrangement.
I decided to keep on using the yin and yang composition and reduced the size of the two silhouettes.
As for my movement sketch, she commented that I should do more sketches and I can further explore the idea of humans running. She stated that I can use lines to indicate movement, and gave me an idea of elongating the limbs of the runner to indicate movement.
For my movement design, I drew a silhouette of a running man and used the scale tool to distort the silhouette and adjust its size. I added the lines behind the silhouettes to indicate movement.
Ms. Jinchi gave me another feedback regarding my balance and movement design, so I had to make little changes to my designs.
When she gave feedback about my designs, she said that for my movement design I should add some colors. She likes the idea of putting the lines in the design. She also stated that the silhouette of people running is going forward while the lines indicate that they are going to the left, so she wanted me to make some changes to the lines to indicate the movement clearer.
Fig. 2.6 Movement design
Fig. 2.7 Balance design
Final Outcome
REFLECTIONS
When I was trying to come up with ideas for the designs, I felt that this exercise is less time-consuming compared to the previous exercise. As for the lecture, I understand it completely and it doesn't really confuse me. I really enjoy creating designs like this and I will keep on looking forward to the next one.
Reagan Val Adelbert Mahadi / 0349177
Design Principles / Bachelor of Design in Creative Media
Exercise 2 / Emphasis, Balance, Repetition, and Movement
LECTURES
There is no meeting during the second week due to Malaysia's Independence Day. We were told to watch the lecture videos and proceed on doing the next task and continue on the blog.
Balance
Balance refers to the distribution of visual weight in a work of design. Balance is the visual equilibrium of the elements that cause the total image to appear balanced. The balance can be either symmetrical and asymmetrical.
LECTURES
There is no meeting during the second week due to Malaysia's Independence Day. We were told to watch the lecture videos and proceed on doing the next task and continue on the blog.
Balance
Balance refers to the distribution of visual weight in a work of design. Balance is the visual equilibrium of the elements that cause the total image to appear balanced. The balance can be either symmetrical and asymmetrical.
Symmetrical Balance
It has equal "weight" on equal sides of a centrally placed fulcrum. The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in bilateral balance. Arranging elements equally around a central point results in radial balance. Approximate symmetry is when equivalent but not identical forms are arranged around the fulcrum line.
Asymmetrical Balance
Asymmetrical balance is when the unequal visual weight is on each side of the composition. One side of the composition might contain a dominant element, which could be balanced by a couple or more lesser focal points on the other side. Asymmetrical balance offers more visual variety (makes a design more dynamic and interesting), although it can be more difficult to achieve because the relationships between elements are more complex.
The Golden Ratio
The golden ratio is a mathematical concept and a number that goes on indefinitely (1.618033...). The golden ratio comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere. Over the centuries, many have perceived the golden ratio as the representative of perfect beauty. The golden ratio has been used for centuries as a guide to creating visual balance in architecture and paintings. The golden ratio can also be used to bring harmony, balance, and structure to one's work. It can also increase the appeal of design work.
Fig. 1.1 The golden ratio
Rule of Thirds
The rule of thirds is a composition guideline to create more dynamism to a work of design/photography/film/painting. To create the rule of thirds an image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along with one of the lines itself.
Fig. 1.2 Rule of thirds
Emphasis and Dominance
Emphasis is used to create dominance in design work. Various elements such as colors, shapes or values, can be used to create emphasis to achieve dominance.
Fig. 1.3 Example of an emphasis design
Repetition, Pattern, and Rythm
Repetition can create a work of design that seems active. Repetition of elements in design creates rhythm and pattern within the work. To avoid dullness or monotony, variety is essential to keep rhythms exciting and active. The use of patterns can increase visual excitement by enriching surface interest.
Variety is about a change or slight difference in elements and objects in the composition, to avoid a boring composition.
Movement
The way a design leads the eye in, around, and through a composition. Motion or movement in a visual image occurs when objects seem to be moving in a visual image. Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.
Hierarchy
Hierarchy is the choreography of content in composition to communicate information and convey meaning. Visual hierarchy directs viewers to the most important information first and identifies navigation through secondary content.
Alignment
Alignment is the placement of elements in a way that edges line up along common rows or columns, or their bodies along a common center. Alignment creates a sense of unity and cohesion, which contributes to the design's overall aesthetic and perceived stability. Alignment is usually used for leading a person through a design.
INSTRUCTIONS
Task 2: Emphasis, Balance, Repetition, and Movement
Visual Research
For this exercise, we were told to create 2 designs from the 4 topics Ms. Jinchi has taught us during the lecture. I decided on picking movement and balance.
For research, I surfed through Pinterest to find some designs that relate to movement and balance.
Fig. 2.1 Balance design by Hans Valor
From this design, the designer made a design that is very well balanced. There are 2 hands located on the bottom and the top part of the design which creates balance. The use of color on the design is also very balanced on each side (left and right).
As for movement design, I found this during surfing around on Pinterest. This design shows a figure where there are traces of its movement that we can see.
Fig. 2.2 Moving figures
Idea Exploration and Description
For my balance design, I was inspired by Fig. 2.1 to create a design that has a similar concept to that. I came up with the idea of using the yin and yang as the background because the logo is balance. Then I was thinking of putting two sideway faces one located at the bottom and one upside down. Since I like to draw silhouettes, I came up with the idea to replace them with the smaller circles inside each part of yin and yang. At first I was about to draw two same faces but then I felt that two faces with different gender is better.
Fig. 2.3 Balance and movement sketches
As for my movement design, I am planning to create a person running while decreasing in size while also showing movement. I was inspired by Fig. 2.2 to create something similar to it. The reason why I made my movement design a running man is that it simply indicates movement.
Feedback
After receiving feedback from Ms. Jinchi, I decided to make some adjustments to my balance design and explore furthermore for my movement design. Ms. Jinchi said that my balance design is an interesting idea, the two silhouettes can further be explored and can be arranged differently besides being in a yin and yang composition. If I want to use the yin or yang composition, the two silhouettes can be smaller and I can make some adjustments for its arrangement.
I decided to keep on using the yin and yang composition and reduced the size of the two silhouettes.
Fig. 2.4 Balance design
For this design, I used the shape builder tool to create the yin and yang
logo and used the pen tool to create the silhouettes. The two silhouettes
inside the yin and yang logo resemble the small circles from each
part.
As for my movement sketch, she commented that I should do more sketches and I can further explore the idea of humans running. She stated that I can use lines to indicate movement, and gave me an idea of elongating the limbs of the runner to indicate movement.
Fig. 2.5 Movement design
For my movement design, I drew a silhouette of a running man and used the scale tool to distort the silhouette and adjust its size. I added the lines behind the silhouettes to indicate movement.
Ms. Jinchi gave me another feedback regarding my balance and movement design, so I had to make little changes to my designs.
When she gave feedback about my designs, she said that for my movement design I should add some colors. She likes the idea of putting the lines in the design. She also stated that the silhouette of people running is going forward while the lines indicate that they are going to the left, so she wanted me to make some changes to the lines to indicate the movement clearer.
I added color to the figures and the lines as well to tell where the lines are
coming from.
As for balance, Ms. Jinchi said that I should make the two silhouettes parts that isn't inside the yin and yang logo removed.
As for balance, Ms. Jinchi said that I should make the two silhouettes parts that isn't inside the yin and yang logo removed.
Fig. 2.7 Balance design
I used the pen tool to create the half part of the yin and yang, selected
it with the silhouette and used the clipping mask tool to remove the
unwanted parts.
Final Outcome
Fig. 2.8 Final balance design - PDF
Fig. 2.9 Final movement design - PDF
REFLECTIONS
When I was trying to come up with ideas for the designs, I felt that this exercise is less time-consuming compared to the previous exercise. As for the lecture, I understand it completely and it doesn't really confuse me. I really enjoy creating designs like this and I will keep on looking forward to the next one.
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