Design Principles - Week 4 - 5
14/09/2021 - 21/09/2021 (Week 4 - Week 5)
Reagan Val Adelbert Mahadi / 0349177
Design Principles / Bachelors of Design in Creative Media
Exercise 3 / Harmony, Unity, Symbol, Word and Image
LECTURES
For the fourth and fifth week, we were told to watch the recorded lecture by Ms. Jinchi. The topic is harmony and unity, and symbol, image, and word.
Harmony
Harmony involves the selection of elements that share a common trait. Harmony is the sense that all of the elements of your design fit together. They may fit the same theme, aesthetic style, or mood.
Unity
Unity refers to the repetition of particular elements (colors, shapes, or materials) throughout a design to pull the look together. Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme.
Scale and Proportion
Scale is the size of one object In relation to the other objects in a design or artwork. Proportions refer to the size of the parts of an object in relation to other parts of the same object. Scale and proportion are both design elements that have to do with size.
Scale
Scale refers to the size and dimension of figures and forms relative to a specific unit of measure. Scale can be determined in two ways:
Symbol is divided into two parts, figurative representations, and non-figurative representations. Under figurative representations, there are visuals and graphic symbols. Graphic symbols are divided into three different types, victorial symbols, abstract symbols, and arbitrary symbols.
Pictorial symbols
Pictorial symbols are image-related and simplified pictures.
Abstract symbols
Abstract symbols can look like the objects that they represent but have fewer details.
Arbitrary symbols
Arbitrary symbols have no resemblance at all to the objects or the ideas they represent. This symbol is invented with the meaning constructed. Many are based on geometric shapes and colors.
Word and Image
Image is a vital part of the design. Users and viewers are able to relate to a concept or a brand if the right images are used in a work of design. It is therefore important to use suitable and relevant images when designing. Choosing the right words to pair with the imagery is of high importance as it would deepen the meaning of the design. Suitable typeface and strategic positioning of the type will result in visual hierarchy and balance in a work of design. Typography is the design and arrangement of text to convey a message or concept.
Fig. 1.1 Word and image design
INSTRUCTIONS
Task 3: Harmony, Unity, Symbol, Word and Image
Visual Research
For this exercise, we were told to create 2 designs from the four topics we learned from the lecture. For this exercise, I wanted to pick harmony and symbol.
I wanted to find some inspiration for my harmony and symbol, so I searched over Pinterest to find some interesting designs.
I found these designs that are created by Mathilde Cretier. The two designs here show harmony where the elements inside the design fit well together. Another image that I found from the internet is this:
Fig. 2.3 Harmony design by tubik.arts
The design here shows that there are similar colors from the same family. The design also uses repetitive colors that are placed in many places which makes the design quite interesting. Overall, the design has its theme and the compositions are harmonious.
As for symbol, I looked up to Pinterest and found these cool symbols made by Javier Garcia Design.
Fig. 2.4 Animal symbols made by Javier Garcia Design
Idea Exploration and Description
For my harmony design, I'm planning on creating something similar to Fig. 2.4. Since I like the aesthetic of the coral reef I drew some sketches of it.
Fig. 3.1 Harmony sketches
And for my symbol design, I wanted to make a design of my favorite animal which is a duck.
Fig. 3.2 Symbol sketches
Feedback
Ms. Jinchi said that, if I were to pick the coral reef sketch rather than the clownfish sketch, it would be more effective to show harmony. Ms. Jinchi also said that I should try to make different compositions with different color schemes. As for my symbol design, Ms. Jinchi recommended me to look up to actual duck positions, so that the symbol design can show a clear duck.
I started digitising my harmony sketch and came up with 2 compositions. I used colors from the red, green, and blue families to indicate harmony.
REFLECTIONS
For this two weeks' lecture, I had a hard time differentiating harmony and unity. I had to understand it deeper by rewatching the lectures many times. As for the task, coming up with the idea is quite time-consuming and hard. I struggled more in this task compared to the other tasks. I really try on thinking out of the box more in the future.
Reagan Val Adelbert Mahadi / 0349177
Design Principles / Bachelors of Design in Creative Media
Exercise 3 / Harmony, Unity, Symbol, Word and Image
LECTURES
For the fourth and fifth week, we were told to watch the recorded lecture by Ms. Jinchi. The topic is harmony and unity, and symbol, image, and word.
Harmony
Harmony involves the selection of elements that share a common trait. Harmony is the sense that all of the elements of your design fit together. They may fit the same theme, aesthetic style, or mood.
Unity
Unity refers to the repetition of particular elements (colors, shapes, or materials) throughout a design to pull the look together. Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme.
Scale and Proportion
Scale is the size of one object In relation to the other objects in a design or artwork. Proportions refer to the size of the parts of an object in relation to other parts of the same object. Scale and proportion are both design elements that have to do with size.
Scale
Scale refers to the size and dimension of figures and forms relative to a specific unit of measure. Scale can be determined in two ways:
- Actual measurement
- Visual estimates based on comparisons
Scale is used to specify or illustrate details based on the relative sizes of
objects. Substantial deviation from a normal scale relationship can create
dramatic results and visual interest within the design or
composition.
Proportion
Proportion in art and design is the relationship of two or more elements in a composition and how they compare to one another with respect to size, color, quantity, degree, setting, etc. Proportion is said to be harmonious when a correct relationship exists between the elements with respect to size or quantity. The effective use of proportion in design can result in harmony and unity.
Symbol
Symbol is a sign, shape, or object that is used to represent something else. In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story.
Proportion
Proportion in art and design is the relationship of two or more elements in a composition and how they compare to one another with respect to size, color, quantity, degree, setting, etc. Proportion is said to be harmonious when a correct relationship exists between the elements with respect to size or quantity. The effective use of proportion in design can result in harmony and unity.
Symbol
Symbol is a sign, shape, or object that is used to represent something else. In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story.
Symbol is divided into two parts, figurative representations, and non-figurative representations. Under figurative representations, there are visuals and graphic symbols. Graphic symbols are divided into three different types, victorial symbols, abstract symbols, and arbitrary symbols.
Pictorial symbols
Pictorial symbols are image-related and simplified pictures.
Abstract symbols
Abstract symbols can look like the objects that they represent but have fewer details.
Arbitrary symbols
Arbitrary symbols have no resemblance at all to the objects or the ideas they represent. This symbol is invented with the meaning constructed. Many are based on geometric shapes and colors.
Word and Image
Image is a vital part of the design. Users and viewers are able to relate to a concept or a brand if the right images are used in a work of design. It is therefore important to use suitable and relevant images when designing. Choosing the right words to pair with the imagery is of high importance as it would deepen the meaning of the design. Suitable typeface and strategic positioning of the type will result in visual hierarchy and balance in a work of design. Typography is the design and arrangement of text to convey a message or concept.
Fig. 1.1 Word and image design
INSTRUCTIONS
Task 3: Harmony, Unity, Symbol, Word and Image
Visual Research
For this exercise, we were told to create 2 designs from the four topics we learned from the lecture. For this exercise, I wanted to pick harmony and symbol.
I wanted to find some inspiration for my harmony and symbol, so I searched over Pinterest to find some interesting designs.
I found these designs that are created by Mathilde Cretier. The two designs here show harmony where the elements inside the design fit well together. Another image that I found from the internet is this:
Fig. 2.3 Harmony design by tubik.arts
The design here shows that there are similar colors from the same family. The design also uses repetitive colors that are placed in many places which makes the design quite interesting. Overall, the design has its theme and the compositions are harmonious.
As for symbol, I looked up to Pinterest and found these cool symbols made by Javier Garcia Design.
Fig. 2.4 Animal symbols made by Javier Garcia Design
Idea Exploration and Description
For my harmony design, I'm planning on creating something similar to Fig. 2.4. Since I like the aesthetic of the coral reef I drew some sketches of it.
Fig. 3.1 Harmony sketches
And for my symbol design, I wanted to make a design of my favorite animal which is a duck.
Fig. 3.2 Symbol sketches
Ms. Jinchi said that, if I were to pick the coral reef sketch rather than the clownfish sketch, it would be more effective to show harmony. Ms. Jinchi also said that I should try to make different compositions with different color schemes. As for my symbol design, Ms. Jinchi recommended me to look up to actual duck positions, so that the symbol design can show a clear duck.
I started digitising my harmony sketch and came up with 2 compositions. I used colors from the red, green, and blue families to indicate harmony.
Fig. 3.3 Harmony designs
Final Outcome
As for my symbol design, I looked up a picture of a duck to create a logo
out of it.
Fig. 3.4 Duck
I searched up more duck pictures and I found one that came from Instagram and made a sketch of it.
Fig. 3.6 Duck
I made up my mind and choose the second sketch because it looks more like a duck than a normal bird. I want to make some changes in Illustrator later so that it would look more like a symbol.
Fig. 3.8 Symbol Design
After receiving some feedback from Ms. Jinchi, I had to make some changes to my symbol design. She said that I should take away the black border because it's heavy and too thick, and the color black is overpowering the overall design. She suggested I focus on the beak and the wet feet with orange color. So I will be maintaining the blue circle, removing the black border, and add orange color to the beak and the feet. As for the harmony symbol, I can submit the bottom one for final.
Fig. 3.9 Symbol design progress
Fig. 3.4 Duck
I made a sketch of it but felt like it looks like a normal bird.
Fig. 3.5 Sketch
I searched up more duck pictures and I found one that came from Instagram and made a sketch of it.
Fig. 3.6 Duck
Fig. 3.7 Sketch
I made up my mind and choose the second sketch because it looks more like a duck than a normal bird. I want to make some changes in Illustrator later so that it would look more like a symbol.
Fig. 3.8 Symbol Design
After receiving some feedback from Ms. Jinchi, I had to make some changes to my symbol design. She said that I should take away the black border because it's heavy and too thick, and the color black is overpowering the overall design. She suggested I focus on the beak and the wet feet with orange color. So I will be maintaining the blue circle, removing the black border, and add orange color to the beak and the feet. As for the harmony symbol, I can submit the bottom one for final.
Fig. 3.9 Symbol design progress
I made some changes to the duck's shape and added orange color
to the beak and the feet. I used a different color for the
duck's web to show them clearer.
Fig. 3.10 Final harmony design - PDF
Fig. 3.11 Final symbol design - PDF
REFLECTIONS
For this two weeks' lecture, I had a hard time differentiating harmony and unity. I had to understand it deeper by rewatching the lectures many times. As for the task, coming up with the idea is quite time-consuming and hard. I struggled more in this task compared to the other tasks. I really try on thinking out of the box more in the future.
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