Digital Photography and Imaging - Week 7
04/10/2021 (Week 7)
Reagan Val Adelbert Mahadi / 0349177
Digital Photography and Imaging / Bachelor of Design in Creative Media
LECTURES
For our seventh week in this module, Mr. Fauzi presented to us about color theory
Color Theory
Color theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.
RGB vs CMYK
RGB (red, green, blue) is used to display on the computer screen. CMYK (cyan, magenta, yellow, black) is the primary color of printing.
Complementary colors make imagery pop, but overusing them can get tiresome.
Split-Complementary
Split-complementary involves the use of three colors. Start with one color, find its compliment and then use the two colors on either side of it.
Triadic
Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic.
Using a triadic color scheme creates visual contrast and harmony simultaneously.
The Psychology of Color
Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people's attention and harmony simultaneously.
Warm colors
Warm colors often provoke feelings of happiness, optimism, and energy. However, yellow, red, and orange can also have an attention-grabbing effect and signal danger or make you take action (think to stop signs, hazard warnings, and barrier tape).
Cool colors
Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it's a mixture of blue (calm) and red (intense).
Black
Black is often used sparingly – such as for text – but it works quite well as a primary color element (like for backgrounds). Black adds an air of sophistication and elegance, and also a mystery, though with much bolder confidence.
White
As primary, white gives off an impression of clean, virtuous, and healthy. White pairs well with just about anything, making it ideal as a secondary color.
INSTRUCTIONS
This week's exercise is about recoloring a black and white portrait again. We were told to recolor 2 pictures, one is given by Mr. Fauzi and the other is one that can be chosen from google drive. Mr. Fauzi sent us a presentation and a video to guide us on doing this exercise.
I followed through the PowerPoint and the youtube video, and my final work looks like this:
FEEDBACK
Mr. Fauzi said to me that I can proceed with the mockup of poster 2 for my poster design. He also asked me to fill up the details, and call for action. He also said that I should go for sans-serif font.
REFLECTIONS
This week's exercise is pretty hard for me to understand immediately, although the exercise is straightforward. I had to rewatch some parts so that I can understand them fully. Usually, learning something new for me takes a long time, so I had to pay attention to details and everything so that I can understand fully what the lecturer is doing.
Reagan Val Adelbert Mahadi / 0349177
Digital Photography and Imaging / Bachelor of Design in Creative Media
LECTURES
For our seventh week in this module, Mr. Fauzi presented to us about color theory
Color Theory
Color theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.
RGB vs CMYK
RGB (red, green, blue) is used to display on the computer screen. CMYK (cyan, magenta, yellow, black) is the primary color of printing.
Fig. 1.1 RGB and CYMK
RGB
Color is created by mixing red, green, and blue light sources of various intensities. TVs, screens and projectors use RGB as their primary color.
CMYK
The CMYK color system is the color system used for printing. The color is created by the substraction of light.
Hue, Shade, Tint, and Tone
Hue is the most basic of color terms and denotes an object's color.
Shade is a hue to which black has been added.
Tint is a hue to which white has been added
Tone is a color to which black and white (or grey) have been added
Color Harmony
The arrangement of the colors in design in the most attractive and effective way for users' preception
Monochromatic
Monochromatic is hard to make a mistake and create the distasteful color scheme
Analogous
Analogous are 3 colors located right next to each other on the color wheel.
Fig. 1.3 Analogous color
Usually one of the three colors predominates.
Complementary
Complementary colors are opposites on the color wheel. The scheme is opposite to analogous and monochromatic since it aims to produce high contrast.
RGB
Color is created by mixing red, green, and blue light sources of various intensities. TVs, screens and projectors use RGB as their primary color.
CMYK
The CMYK color system is the color system used for printing. The color is created by the substraction of light.
Hue, Shade, Tint, and Tone
Hue is the most basic of color terms and denotes an object's color.
Shade is a hue to which black has been added.
Tint is a hue to which white has been added
Tone is a color to which black and white (or grey) have been added
Color Harmony
The arrangement of the colors in design in the most attractive and effective way for users' preception
Monochromatic
Monochromatic is hard to make a mistake and create the distasteful color scheme
Fig. 1.2 Monochromatic poster
Analogous
Analogous are 3 colors located right next to each other on the color wheel.
Fig. 1.3 Analogous color
Usually one of the three colors predominates.
Fig. 1.4 Analogous poster
Complementary colors are opposites on the color wheel. The scheme is opposite to analogous and monochromatic since it aims to produce high contrast.
Fig. 1.5 Complementary color
Complementary colors make imagery pop, but overusing them can get tiresome.
Fig. 1.6 Complementary design by FireHead2314
Split-Complementary
Split-complementary involves the use of three colors. Start with one color, find its compliment and then use the two colors on either side of it.
Fig. 1.7 Split-complementary color
Fig. 1.8 Split-complementary color
Triadic
Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic.
Fig. 1.9 Triadic color
Using a triadic color scheme creates visual contrast and harmony simultaneously.
Fig. 1.10 Triadic poster
The Psychology of Color
Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people's attention and harmony simultaneously.
Warm colors
Warm colors often provoke feelings of happiness, optimism, and energy. However, yellow, red, and orange can also have an attention-grabbing effect and signal danger or make you take action (think to stop signs, hazard warnings, and barrier tape).
Cool colors
Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it's a mixture of blue (calm) and red (intense).
Black
Black is often used sparingly – such as for text – but it works quite well as a primary color element (like for backgrounds). Black adds an air of sophistication and elegance, and also a mystery, though with much bolder confidence.
White
As primary, white gives off an impression of clean, virtuous, and healthy. White pairs well with just about anything, making it ideal as a secondary color.
INSTRUCTIONS
This week's exercise is about recoloring a black and white portrait again. We were told to recolor 2 pictures, one is given by Mr. Fauzi and the other is one that can be chosen from google drive. Mr. Fauzi sent us a presentation and a video to guide us on doing this exercise.
I followed through the PowerPoint and the youtube video, and my final work looks like this:
Fig. 2.1 Recoloring black and white part 1
We were also told to recolor another black and white image that we can choose, and I chose the Barack Obama image.
Fig. 2.2 Black and white Barack Obama
I looked up to the internet to find Obama's picture that I use for the color reference.
Fig. 2.3 Barrack Obama reference
So I followed through the guide while I use the color from the reference and came up with this:
Fig. 2.4 Recoloring black and white part 2
Continuing on last week, I had to fill up the details, call for action and the mockup poster 2. I also added another sketch for my title.
Title
Fig. 3.1 Title sketch 1
Fig. 3.2 Title sketch 2
To continue on the task, we develop our design projects.
Fig. 3.9 Poster design progress
Fig. 2.2 Black and white Barack Obama
Fig. 2.3 Barrack Obama reference
So I followed through the guide while I use the color from the reference and came up with this:
Fig. 2.4 Recoloring black and white part 2
Continuing on last week, I had to fill up the details, call for action and the mockup poster 2. I also added another sketch for my title.
Title
Fig. 3.1 Title sketch 1
Fig. 3.2 Title sketch 2
Slogan
Fig. 3.3 Slogan sketch
Fig. 3.3 Slogan sketch
Details
Fig. 3.4 Details sketch
Call for action
Fig. 3.4 Details sketch
Call for action
Fig. 3.5 Call for action sketch 1
Fig. 3.6 Call for action sketch 2
Fig. 3.6 Call for action sketch 2
Mockup poster
Fig. 3.7 Mockup poster 1
Fig. 3.8 Mockup poster 2
Fig. 3.7 Mockup poster 1
Fig. 3.8 Mockup poster 2
To continue on the task, we develop our design projects.
Fig. 3.9 Poster design progress
FEEDBACK
Mr. Fauzi said to me that I can proceed with the mockup of poster 2 for my poster design. He also asked me to fill up the details, and call for action. He also said that I should go for sans-serif font.
REFLECTIONS
This week's exercise is pretty hard for me to understand immediately, although the exercise is straightforward. I had to rewatch some parts so that I can understand them fully. Usually, learning something new for me takes a long time, so I had to pay attention to details and everything so that I can understand fully what the lecturer is doing.
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