Advanced Typography / Task 2A & 2B: Key Artwork & Collateral

06/05/2022 - 27/05/2022 (Week 6 - Week 9)
Reagan Val Adelbert Mahadi / 0349177
Advanced Typography / Bachelor of Design in Creative Media
Task 2 / Key Artwork & Collateral

LECTURES

All lectures from week 1-5 can be found here: Advanced Typography / Task 1: Exercises
(reaganmahadi.blogspot.com)

Week 6

No class this week.

Week 7

On week 7, Mr. Vinod reviewed our key artwork and gave feedback to us in class. After finishing the feedback session, he gave us a brief explanation of what we had to do on the next task and gave examples of them.

Week 8

No class this week.

Week 9

For week 9, Mr. Vinod gave feedback to the whole class and proceed on explaining about the next task.

INSTRUCTIONS



Task 2A: Key Artwork

In this task, we are required to create a logo but is also an artwork. As a logo, it is used to identify an event/person but it is also used as artwork, adorned on a poster (collateral) or disassembled into constituent shapes to form vibrant patterns that continue to maintain its visual identity and relationship with the key artwork from which it is derived from.

We can use the initial letters of our name or our full name for this task. Explore and compose as many as many permutations and combinations of these initials.

So I first created some sketches.


Fig. 1.1 Logo Sketches (12/05/2022)

After finishing my sketches, I selected some of them to be digitized in Illustrator.


Fig. 1.2 Digitized Logos (12/05/2022)

After receiving feedback from Mr. Vinod, I decided to make a new logo for this task. So I started by sketching and then digitizing it.


Fig. 1.3 Sketches and digitized key artwork (19/05/2022)

Upon finishing this, I then start to do my next task.

Final Key Artwork

Fig 2.1 Final Key Artwork - JPG (19/05/2022)


Fig 2.2 Final Key Artwork - PDF (19/05/2022)

Task 2B: Collateral

For this task, we are tasked to design a poster, an animated invite and 1 collateral items of our choosing by using the key artwork we developed in task 2A.


Fig. 3.1 Poster designing (19/05/2022)

After finishing my poster, I then start to create the animated invite in After Effects.


Fig. 3.2 Animating my task (26/05/2022)

Upon finishing animating, I then proceed to the final task which is the collateral.


Fig. 3.3 Collateral progress (26/05/2022)

Final Collateral

Fig. 4.1 Final Poster Design - JPEG (19/05/2022)

Fig. 4.2 Final Poster Design - PDF (19/05/2022)

Fig. 4.3 Final Animated Invite - GIF (26/05/2022)

Fig. 4.4 Final Collateral - JPEG (03/06/2022)


Fig. 4.5 Final Collateral - PDF (03/05/2022)

FEEDBACK

Week 7
General Feedback: When making a logo, positive and negative spaces must be balanced. 
Specific Feedback: Mr. Vinod says that one of my designs looks promising but there seems to be an issue with the R portion.  Do more exploration or keep expanding to see where it takes you.

Week 9
General Feedback: Do research so that you can expand your knowledge so that you can put letterforms in an interesting composition

REFLECTIONS

Experience
Doing this task is quite fun as I was doodling all I can to try to make my logo. Even though it's fun, I find it quite challenging to create the logo that I want to use for my final key artwork. It took me some time to doodle out everything and think about them. As for the poster design, I looked up to the previous lecture about typographic systems which helped me a lot in making my poster so that I have a key in mind on how should I put the texts in my poster. The animation was also pretty hard to do but ended up somewhat satisfied with my product.

Observation
I observed that great use of typographic systems can really help enhance a poster which can be very useful to attract the audience.

Findings
I found out that typographic systems are very important to be kept in mind as it helps make posters look greater. 

FURTHER READING


Fig. 5.1 Typographic Design: Form And Communication by Rob Carter

Inside this book, I saw a section where it tells us about typographic design education.

Fig. 5.2 Typographic design education

I read and looked up this section about designing letters by adding some elements to it.


Fig. 5.3 Typographic design education

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